Government must take risks to achieve successful online engagement, says new Hansard Society report - 12 August, 2008

http://www.digitaldialogues.org.uk/

Digital Dialogues 3, a new report from the Hansard Society, shows that government can successfully use the internet to engage, consult and build public trust - providing it follows a few simple rules:

• Government departments must be adaptable and willing to take risks
• Transparency and timely feedback to participants is essential
• Government departments must be clear about the purpose of the consultation and the ways that participants' contributions will be used
• The right people - ministers and senior policy makers - must be involved
• Evaluation is essential to ensure that departments learn and improve on the basis of experience.  

Digital Dialogues 3 focuses on seven case studies (including the Office of the Prime Minister and the Foreign and Commonwealth Office) that highlight the factors that help and hinder online engagement. The report finds that many government departments remain wary of using the internet to engage because it is new and unfamiliar. While some parts of government are willing to use an experimental and adaptable approach to online engagement, others were paralysed by a sense of risk leading to disappointment, disengagement and increased public distrust.

Andy Williamson, Director of the eDemocracy programme at the Hansard Society and co-author of the report commented: ‘This report highlights how to make online engagement work by providing simple to follow guidelines for good practice engagement. I hope it will allay some of the fears and concerns and encourage more government departments to take up the online challenge.'

Justice Minister Michael Wills said: ‘Online engagement presents exciting possibilities for citizens to talk to government. Through the Digital Dialogues programme we explore these possibilities and encourage officials to try new engagement methods. I hope this report will encourage good online practice and promote greater public participation in discussions of policy.'

For further information, contact Virginia Gibbons at the Hansard Society on

020 7438 1225 or 07812 765 552 or mediaprog@hansard.lse.ac.uk

Editor's Notes

•  Digital Dialogues is an independent review of ways in which central government can use new technologies to promote public engagement and democratic renewal. Running since 2005 and incorporating 25 case studies it was commissioned by the Ministry of Justice and carried out by Hansard Society.
• The third report is available in full at http://www.digitaldialogues.org.uk (as are the reports for phases 1 and 2). The seven case studies examined in Digital Dialogues 3 are:

• Office of Children's Commissioner
• Department for Work and Pensions
• Office of National Statistics
• Office of the Prime Minister (10 Downing Street)
• Food Standards Agency
• Foreign and Commonwealth Office
• Sustainable Development Commission

•  The Hansard Society is an independent, non-partisan charity that operates across the political spectrum to support the democratic process and improve the relationship between the public, elected representatives and political institutions. We carry out an intensive programme of work aimed at enhancing engagement in civic and political life. The value of our resources, action research, on- and offline projects and events is recognised by representatives of all political parties, the business community, the voluntary sector and communities across the UK and overseas. More at http://www.hansardsociety.org.uk/
• Established in 1997, the eDemocracy Programme was the first dedicated research unit to explore the political and social impact of information and communications technology (ICT). Today, we undertake research and evaluation and produce expert commentary and analysis. Our current programme of work explores the many faces of digital participation, engagement, political campaigning and parliamentary process.