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Post election engagement - Can the administration match the campaign?
2008 will surely be remembered as a landmark year for politics. When ‘change’ and the simple phrase ‘yes we can’ were repeated via every means possible by Barrack Obama and his supporters to great effect. The potential of new technology to drive political campaigning, not just complement traditional avenues for mobilising the electorate, became clear. The campaign used viral networks, small, dispersed donations, and regular communications with supporters, via virtually every kind of technology – old and new – to spread the word. The questions now being asked are how engagement and transparency using technology can work in government. It is great for politics that people want to hear from politicians but can this momentum continue indefinitely?
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